We are caught in a never-ending quest for likes, retweets, shares and entitled crowd-funding. We have become more cynical, aggressive and indifferent towards the clueless, and even to those who simply do not share our views.
Satire, comedy and ruthless “honesty” are tools and weapons of the thinkers. Some feel they should be used to enlighten; others, to wage war. No matter the viewpoint, it ends in an instant by getting unfriended, blocked and banned on any given social media platform. This increasingly arbitrary application is as familiar as the ever changing alliances on an elementary school playground.
American Troll will unfold through a series of explorations traversing behavioral and political science as well as the comedic and real-world implications of the fuckery spectrum, from tomfoolery to disinformation. Witness the result when impersonal engagement dominates and online behavior flattens the earth, instead of realizing its potential to define our place within it.
It’s just a prank bro!
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HELIODOR MEDIA GROUP